Local SEO Made Simple: A Step-by-Step Guide for Busy Business Owners
Local SEO
is important for businesses in Mumbai looking to attract customers from the
local area based on their localised searches. As the trend today shows,
customers look for local businesses before they pay them a physical visit, so a
business must consult with a local SEO expert Mumbai. Local SEO for
beginners is explained in detail and consolidated into easy, practical and
efficient strategies that can be implemented in the simplest ways.
Maximise
the Potential of Your GMB (Google My Business) Listing
When you
opt for local SEO services in Mumbai, it always starts with a 100%
verified and optimised Google My Business listing as the corner for local SEO local SEO.
This enables Google to provide all the details it needs concerning your
business, such as the business location, phone number, photos and so on, in an
effort to ensure that your business features in searches that are made
concerning your products and your location.
Key steps
for your Google My Business listing are:
· Ensure all
other details, such as the address, phone number, the period of operation and
the category of the business, are provided in detail.
· Under the
‘business information’ section, provide a description of your business and
include images of your business location, products and services, and employees.
· Include
service area information or geographic regions you operate to pop up for those
general location terms.
· Include
Google Posts for announcements about special deals, upcoming occasions and
other news.
Build
Citations and Reviews
Linking is
usually a reference to your business name, physical address and phone number on
other websites. This also revisits Google the physical location of your
business as well as any other information about it. Key areas to build
citations include online directories such as Yelp, Facebook, YellowPages.com,
etc. Also, customer reviews should be included in these listings because high
star ratings are an additional advantage in local SEO.
Create
Locally-Targeted Website Content
With the
help of affordable local SEO services in Mumbai affordable local SEO services in Mumbai, try to create new pages
of your website that are specifically targeted at customers in different nearby
cities and neighbourhoods, using the terms and phrases that are more relevant
for the mentioned areas. Create content that caters to their specific needs
like:
· Pages that
are location-oriented with an address/phone number, such as “Cafe in Andheri
East” or “Catering Services in Bandra.”
· Include
some of the FAQs that relate to common questions.
Optimise
With Local Keywords
Improve
your site’s position in local searches by ensuring that your website’s pages
and the content on them include relevant and targeted keywords. Include
keywords like:
· The name of
your city, i.e. “Best Pizza Shop in Goregaon.”
· Names of the
areas in close proximity, such as the district or neighbourhood.
· Other local
terms to include are “near me” or “open late.”
In a
Nutshell
A few
simple changes to the on-page content, listings, citations, reviews, and
managing your local keywords will guide you in the right direction towards
better local SEO and more traffic flow to your store from potential customers.
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